La Zitoway,

Our passions

Adventure Running,
Ultratrail and Walking,
Deserts and Nature.


ZITOWAY Sport & Adventure was born in 1998.

Always passionate about Adventure, Sport and Desert, after his participation in the 13th edition of the Marathon des Sables in 1998, Adriano Zito decided to make a change in his life.
In 1999 Adriano Zito, Director of the ZITOWAY Events, organized the 1st edition of the 100km of the Sahara in the Tunisian Sahara.

Adriano Zito, a deep connoisseur of Africa and the desert environment thanks to the many trips in the deserts of the world, founded ZITOWAY Sport & Adventure.

The love for running, and the growing desire to organize different races in naturalistic environments, leads to develop other events of “Trail Running Adventures” in the most spectacular places on the planet.

In twenty years Zitoway Sport & Adventure has organized running competitions in Africa, in the Mediterranean, in the Canary and Balearic islands, and in Italy.


In 2001, during the 3rd edition of the 100 km of the Sahara takes place the professional meeting between Adriano Zito and Manuel Lugli (photo on the left), passionate traveler, mountaineer as well as Runner. His skills and enthusiasm contribute to further enrichment of the ZITOWAY Sport & Adventure programs.

In 2008 he began a precious and intense collaboration with the Spanish Carlos Garcia Prieto (pictured right). Known first as a competitor, Carlos has participated in almost all the ZITOWAY Sport & Adventure initiatives that have been carried out until then.

In addition, ZITOWAY Sport & Adventure makes use of the invaluable collaborations of a team of experts who make up the ZITOWAY STAFF. A union that has strengthened and consolidated over time, to arrive at a close-knit group of stable and dedicated work.


Currently, ZITOWAY Sport & Adventure organizes ultra-running events and trails in the Sahara, Namibia, Senegal, Formentera and Fuerteventura.

Zitoway’s running events always have two distances, one for Runners and one for Walkers & Nordic Walkers.

To manage the technical organization and registration for the events, since 2009 ZITOWAY Sport & Adventure collaborates with Born2Run, which results in a complete synergy that still leads the two companies to be complementary on all the ZITOWAY initiatives.

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